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2005-08-15T20:54:00.000-07:00

Study: Web Video Effects Differ

2005-05-23T19:40:00.000-07:00

Study: Web Video Effects Differ: "Study: Web Video Effects Differ
May 23, 2005
By Brian Morrissey

A study of three online video formats found they have different effects on branding objectives.

Viewpoint, a New York rich media company, found 'pre-roll' Web commercials that play before a user watches video content were most successful at driving brand awareness and favorability, compared to transitional ads that play between content pages and in-banner promos. Transitional Web commercials were deemed most successful at driving online awareness, brand favorability and purchase intent, according to Viewpoint.

'It makes the case for saying that no one solution solves the problem,' said Jay Amato, Viewpoint's CEO, who believes advertisers should complement pre-roll ads with other formats.

Dynamic Logic conducted the study over eight weeks by surveying 4,000 users and comparing the results to its database of Internet advertising campaigns.

Combined, the three video units showed increased metrics across the board, according to Dynamic Logic, with the most success in increasing message association and online ad awareness.

The study found relatively low annoyance levels in response to online video ads. Pre-roll video annoyed 22 percent viewers, while in-banner video annoyed the most, 30 percent. Viewpoint executives said the annoyance levels are encouraging, considering TV ads were measured to annoy 57 percent of viewers, according to a Havas study released in the fall.

'Consumers are willing to be exposed to advertising online with much more open-mindedness than on television,' said Allie Savarino, vice president at Viewpoint.

Online video advertising has grown in popularity with advertisers as nearly half of U.S. households have broadband connections. According to Jupiter Research, Web video ad spending will grow 64 percent this year to $198 million.

Mad Ave Is Starry-Eyed Over Net Video

2005-05-16T17:03:00.000-07:00

Mad Ave Is Starry-Eyed Over Net Video: "Mad Ave Is Starry-Eyed Over Net Video
The pictures are fuzzy and the sound can be iffy, but online ads that meld TV with the Web are grabbing more of the action.

Internet video? It's a mere blip in the ad market. Projected annual spending of just $198 million would finance barely a day and a half of ads on TV -- a $48 billion business. Yet in the marketing departments of some of the world's biggest advertisers, from General Motors Corp. (GM ) to Unilever, online video represents a golden opportunity to move beyond the 30-second spots that TV viewers so often zap or ignore. These advertisers view online video as a laboratory for new ways to connect with customers. And they're busy figuring out ways to use the Internet to transform the most powerful advertising tool in history: television."

Activity is frenetic. Lincoln Mercury has ginned up online videos that have the quirky look and feel of an episode of Twin Peaks. American Express Co. (AXP ) ran spots directed by Barry Levinson of Rain Man fame. And Converse Inc. (NKE ) is drawing viewers to its site with a series of quirky amateur videos hawking its sneakers. Meantime, companies are searching for ways to grab Web surfers' attention with short bursts of video, whether it's an invitation to click on a David Ortiz home run or a banner ad featuring a striptease. Add it all together, and video ads are outpacing the torrid growth in Internet advertising, including search, which according to researcher eMarketer Inc., will expand 33.7% this year, to $12.9 billion. The biggest obstacle to growth? Not enough Web sites are configured to run video ads, so that marketers often have to book their slots months in advance.

It's a lot of fuss for fuzzy pictures and iffy sound. Click on that Ortiz round-tripper, and the clip looks downright primitive by today's TV standards. So what's special about the Net? Three things: If your finger is aching to click on the home run -- packaged with an ad -- this means the advertiser has targeted and found you. That's vital. Second, in many cases, Web surfers knowingly click on ads. The ads promise entertainment. It is this model -- tracking consumers and enticing them -- that gives Internet video much of its allure. Moreover, online video ads also can be cheap to produce -- often only a fraction of $300,000 to make a standard 30-second TV spot. Even better, popular video ads are e-mailed by the thousands, giving advertisers a free boost, whereas on TV they pay a fat fee for each airing.

What does this mean for TV? Not much in the short term. Even as big advertisers such as McDonald's Corp. shift budgets toward the Net, spending at the four major networks is expected to inch up 2% this year, to $16.8 billion, says ad agency Universal/McCann. But networks and cable kings are already scrambling to tie in their own Internet offerings -- and fend off challenges from the likes of Yahoo! Inc.(YHOO ) and Microsoft Corp. (MSFT ). In time, the Net is on track to bull its way into their core business -- and shake up the economics of TV. Says John Skipper, ESPN's executive vice-president for ad sales, new media, and consumer products: "Five or 10 years from now I wouldn't want to be just selling TV commercials."

Online Video Advertising Spending

2005-04-17T00:03:00.000-07:00

NEW YORK - Offline agencies are beginning to equate online video advertising with TV and that realization will propel spending to $657 million by 2009 a fivefold increase over 2004.

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Online Video Advertising Spending

2005-04-16T23:53:00.000-07:00

NEW YORK - Offline agencies are beginning to equate online video advertising with TV and that realization will propel spending to $657 million by 2009 — a fivefold increase over 2004.

Online Video Advertising Spending
2003 $77 million
2004 $121 million
2005 $198 million
2006 $282 million
2007 $372 million
2008 $509 million
2009 $657 million
Source: JupiterResearch

"This [video advertising] is really something that's just starting to get a lot of use and is just starting to get really popular, and we see it as something that's going to be very valuable for advertisers," said Nate Elliott, associate analyst, JupiterResearch (a unit of this site's corporate parent).

JupiterResearch attributes a combination of factors to the online video ad spend spurt. Increased video viewership, which JupiterResearch projects to grow from 24 percent in 2004 to 42 percent in 2009, and advertisers' desire for cross-media integration will heavily contribute to spending.

The primary propellant, according to Elliott, will be the offline agencies. "One of the trends that we see driving this industry forward is offline agencies starting to exert more control," said Elliott. "This is something we're seeing from Starcom right now that we really like. Have one group developing the creative and doing the planning and the buying."

The cohesion between the online and offline units is an important factor in building the market. Elliott says that the massive offline budgets will start to open up to include online, and cross-media planning will make the ads more effective.

"When you have different people planning and buying [online and off] the buys don't exactly go together. You want to have the chance to reinforce your buys in both media," said Elliott. "That's really going to be the biggest driver here. It's going to drive the industry to a point where it's five and a half times as big than it is right now," he continued.

Despite an optimistic future, the rich and streaming media market has obstacles to overcome. Picture quality is steadily improving, along with the caliber of sites offering the video ads. Yahoo's launch.com offers video ads, and Microsoft leverages content from NBC on MSN.

"You can get ads next to Tom Brokaw or Katie Couric on MSN now. That's something that wasn't possible a couple of years ago," said Elliott.

These obstacles are starting to go away. The one that remains now is the perception that audiences for online video are too small. "It's not the size of the audience that's the problem. It's the amount of inventory that's being offered that is a problem," said Elliott.

Online video sites have artificially limited the number of video ads available to advertisers, Elliott said. For example, Real Networks thinks if people are paying for content they shouldn't have to watch ads, while Yahoo! and MSN want to integrate video ads into their content very slowly. "They want to make sure they don't overwhelm users. I think they've gone a bit too far in the other direction," Elliott remarked.

Another inhibitor, notes Elliott, are proprietary vendor formats. Publishers and advertisers that aren't using more universal formats like Microsoft video and Real video are actually limiting the ability to run those ads, he said. Not every site is able to run every creative format.

The online video ad spending forecast was a portion of the overall rich and streaming media spend projections announced at the Jupiter/ClickZ Advertising Forum Conference in New York today. The research firm expects the market to nearly quadruple from $1 billion in spending in 2004 to $3.8 billion in 2009.

Study: Video Key Opportunity for Online Advertisers, Publishers

2005-04-13T00:00:00.000-07:00

Study: Video Key Opportunity for Online Advertisers, Publishers: "Study: Video Key Opportunity for Online Advertisers, Publishers"
Online video poses an increasingly rich opportunity for both interactive advertisers and publishers, according to the findings of a new study by the Online Publishers Association (OPA).

The study, conducted in partnership with Frank N. Magid Associates, surveyed 27,841 Internet aged 13 and over on 25 different publisher Web sites. It found 51 percent of respondents watch online video at least once a month; 27 percent watch Internet video at least once a week; and five percent watch it on a daily basis.

More striking was the strongly positive attitude survey respondents expressed toward online video ads. Of 70 percent of respondents who said they had seen a video advertisement online, 44 percent said they had taken some kind of action as a result of seeing that ad.

Specifically, 34 percent went to the corresponding brand's Web site; approximately 15 percent requested information; 14 percent reportedly went to a brick-and-mortar store to inspect the advertised product; 9 percent said they made a purchase after seeing the ad; and 3 percent reported buying a subscription as a result of viewing an online video ad.

"The findings have two sides to them," said Michael Zimbalist, president of the OPA. "One, consumer appetite for video is really palpable. Two, marketers have an engaged, attentive audience who notice their advertisements."

In the short term, Zimbalist said he expects to see publishers offer more online video content and advertising on their sites. NYTimes.com is gradually rolling out larger rich media ad units across various sections of its site. The Village Voice Online recently underwent a redesign, partially to include more rich media advertising.

Through 2005 and beyond, Zimbalist says he expects to see more joint marketing sales, specifically with traditional media outlets, and increased integration between online video ads and the TV spots advertisers run on cable networks.

Other findings of the study include consumers usually discover online video ads randomly while surfing the Web. A related finding is 52 percent of respondents said they didn't view video on the site on which they took the survey because they were unaware the site featured video.

"There is a message for publishers here; let the audience know the video is there," Zimbalist said.

The study found online video viewers fall into demographic categories attractive to online marketers. Approximately 23 percent have household incomes of $100,000 or more.

"That's an extremely high income level, which we expect to level out over time," Zimbalist said. "But right now, there is an opportunity to target a rich audience with a lot of spending power."

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2005-04-03T16:05:00.000-07:00

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Should Your Biz Be Online? : Kevin Nunley Biz Tips Tips : Website Owner World

2005-03-22T17:25:00.000-08:00

Should Your Biz Be Online? : Kevin Nunley Biz Tips Tips : Website Owner World: "Should Your Biz Be Online?

Kevin Nunley
A recent article in the Wall Street Journal said that businesses
are in a panic to get on the Internet. Owners feel that unless
they get an e-commerce site they will miss out on sales.

Many believe they won't be in business a few years from now if
they don't get on-line now. There is probably some truth to
this.

Even if your product or service is only sold to folks in your
town, quite a few will be looking for you on the Internet. I
often search the Internet for local stores before I'll open the
Yellow Pages.

At the very least, list your contact information on a local
Internet mall. Also consider designing your own simple site on a
free space like Tripod.com or Xoom.com.

If you do any kind of mail order or catalog sales, you simply
must be on the Internet. The cost of catalog e-commerce sites is
really coming down.

You can easily build your own web catalog with the free and
low-cost programs at IOManager.com.

Kevin Nunley provides marketing and copy writing. Read all his
free tips at http://DrNunley.com Reach Kevin at
kevin@drnunley.com
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Sell More With Pictures : Kevin Nunley Biz Tips Tips : Website Owner World

2005-03-22T17:20:00.000-08:00

Sell More With Pictures : Kevin Nunley Biz Tips Tips : Website Owner World: "Sell More With Pictures

Kevin Nunley
Most people like to see what they're buying. An ad with a picture
of the product will almost always outsell the same ad with no
picture."
If you provide a service, use a picture of yourself. One web
site shows its owners hard at work on their computers. If you
don't especially want a photo of yourself on your web site or in
your brochure, use pictures of employees. Some businesses whose
employees don't want to be in a photo have used models to
simulate their business at work. Most professional photographers
have a list of local models who will appear in your photos at
low cost.
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2005-03-20T01:02:00.000-08:00

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Online video ads to generate $657 mln by 2009

2005-03-05T21:13:00.000-08:00

Jupiter Research says US advertisers $77 mln on online video ads in 2003. That number is expected to increase fivefold to reach $657 mln by 2009, and similar growth is happening in other countries.
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Nation's Largest Brands Expand Use of Online Video Advertising with Viewpoint's Unicast Solutions

2005-03-05T21:03:00.000-08:00

About.com, AOL, ESPN, Hyundai, Microsoft Office, Newsweek, Pepsi,and 20th Century Fox Among Those To Come Together for Viewpoint's All Things Video' Beta Program
First Consolidated Effort to Measure Effectiveness of All Online Video Advertising Formats Compared to TV; Expected to fortify advertiser commitments to increase online advertising budgets
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Realities of Online Video Advertising

2005-03-05T20:28:00.000-08:00

Online video advertising is a tiny segment of the overall market, drawing a scant $121 million in spending last year compared with $9.5 billion for all online media, according to JupiterResearch. Other stats show Web video ad spending represents just under a tenth of a percent of the $250 billion total U.S. ad market. Yet marketers are really excited about it. Why?

Rapid growth, partly. The Online Publishers Association found more than a quarter of Internet users now watch video online weekly. Jupiter predicts a 64 percent jump in online video ad spending this year. The top video aggregators report daily streams in the millions. No question, the reach is there.

With growth comes the thrilling comparison online marketers get to make with television. Finally, the Web competes with the idiot box in its own language -- video -- with audiences approaching cable network proportions. Many publishers and agencies now believe broadband maturity and a healthy online ad market have converged to create an ideal environment for video ads to thrive.

For advertisers, many questions remain. Which publishers have the greatest inventory and service record? What are the dominant formats? Where should the creative come from?
Realities of Online Video Advertising
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Demand for broadband video advertising growing

2005-02-27T15:48:00.000-08:00

Demand for broadband video advertising growing: "Demand for broadband video advertising growing

Big News Network.com Monday 7th February, 2005

Broadband video is emerging as a potentially powerful new medium for advertisers, Broadcasting & Cable magazine says in a special report this week.

"While the broadband video ad marketplace pales in comparison with the $60 billion TV ad market broadband brought in just $121 million in 2004 revenues"it's growing. Streamed to online users with broadband access, the medium is similar to cable in the 1980s," according to B&C.

By 2009, it is estimated that online ad buys will reach $657 million.

An indication that Madison Avenue is sitting up and taking notice of this new, high-tech way to reach consumers is the serious investments that are being made in the sector. For example, last year the Starcom MediaVest Group invested as much as $20 million of client ad budgets for broadband buys.

Bob Flood, EVP/director, national electronic media, Optimedia, New York, tells B&C: "Broadband video is hard to ignore. It's a less cluttered environment and far more accountable than conventional TV advertising. You're dealing with an engaged audience that is in lean-forward mode."

Flood's job description and those of his counterparts at most big media agencies has changed now that half the country has broadband computer access. They still oversea all national TV ad buys, but now they are also responsible for developing enhanced forms of electronic advertising, including broadband video, video-on-demand and digital cable. "
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Bloggers add moving images to their musings

2005-02-24T18:56:00.000-08:00

Web logs--the personal online journals better known as blogs--use text to dissect nearly every conceivable topic, and now video blogs, or vlogs, which incorporate moving images, are on the rise. Mobile blogs, or moblogs, have brought blogging into the cellular age by allowing people to post video and photos taken with camera phones to a blog, or to call in an audio posting.

But the object remains the same as with traditional blogs: to inspire (or to provoke) others to post responses to one's ruminations and images.
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Web executive sees online video ads taking off

2005-02-24T18:48:00.000-08:00

Web executive sees online video ads taking off: "Web executive sees online video ads taking off"

[New York | Reuters News Service, 22 February 2005] - Online video advertising is poised for takeoff in the next three years as consumers seek out more video material on the Internet, but marketers need to learn quickly how to adapt to the commercial format, according to Internet marketing company Viewpoint.

"2004 was the year of people testing the water with Internet video ads," Viewpoint chief executive Jay Amato told Reuters. "You will see more of this in 2005, and I think 2006-2007 will be a breakout time."

Last month, Viewpoint closed its acquisition of privately held Unicast, which helps advertisers build online ads and convert television commercials to formats that play between Internet pages or within a Web video stream.

Industry experts expect online video advertising to gain momentum in 2005 with the broader use of high-speed Internet connections in US homes and offices. Amato hopes the increased adoption will help Internet advertising companies capture more of the $60 billion plus invested in television.

"People want to take TV experiences to the Web, but in a targeted way," said Amato. Advertisers might best place ads within Internet video that gives sought-after information, such as how-to demonstrations of cooking or home renovations, as well as news or entertainment.

Marketers have moved more of their ad spending online to reach consumers in the past two years. But even with Internet ad spending expected to rise as much as 25% this year to about $9 billion, according to media buyer Universal McCann, the online market gets only a fraction of advertisers' budgets compared with television.

Internet video is even a smaller part of those budgets compared with other online advertising, such as paid search listings or less-sophisticated banner ads.

Online video ads will be more appealing as more video entertainment and information is available online and as search engines like Google or Web services like Time Warner unit AOL make it easier for viewers to find the video they want, Amato said.

"You are not just filling up four hours of prime time (television) -- you have to be able to get whatever content a person wants," he said.

To better convince advertisers of the value of online video, Viewpoint said on Thursday it had signed up marketers such as beverage company PepsiCo and car maker Hyundai Motor for a study to compare the effect online video ads have on consumers versus the effect of TV commercials.

The study will run through early April and measure how online video ads compare with television and other media when it comes to cost and influencing consumer awareness of brands and the intent to purchase a product.
Web executive sees online video ads taking off

Tahoe Daily Tribune - News

2005-02-18T19:56:00.000-08:00

Crossing boundaries

Perhaps one reason the Internet is gaining ground is it can instantly cross geographical, cultural and language boundaries. WatchingAmerica.com has translation technology built directly into the site, making articles in foreign languages available in English at one click.

'This is the stuff of science fiction,' said Koerner, who is based in Southern California. 'You can read what Arabs are saying about America to each other, in Arabic, faster than you can turn on CNN.'

The Tribune's Web site, www.tahoedailytribune.com, in one month receives 280,000 page views from 40,000 unique computers, called 'unique visitors.'

There are only 30,000 residents in South Lake Tahoe, and about 4,000 businesses, which means thousands of people are reading news about South Shore from elsewhere, something they couldn't do until 1995 - when the Web site was created. Geographical limits on reading news about Tahoe disappeared.

Tahoe.com, the Tribune's mother site, receives 420,000 page views from 100,000 unique computers.

'And these unique visitors are undercounted,' said Kirk Caraway, who runs Tahoe.com and its offspring sites, 'because about 20 percent of computers don't allow cookies (which report information back to Web sites about user visits).'

Ad revenues add up with every click of the mouse. According to the rates posted on www.intermarkets.net, advertisers are charged $3 per thousand impressions for banner ads.

In one month, Drudgereport.com receives around 255 million visits, possibly adding up to over $1 million in ad money per year. Craigslist, an online community page, receives 1 billion visits a month.

Koerner believes Internet media is thriving because it is not as constrained by advertiser interests as traditional media.

"No institutional person operates against their own financial interest," Koerner said. "And large corporate media have in common that they have a legal obligation to make a profit for their shareholders. To do that they need to provide a suitable context for advertisers.

"Internet media is not as constrained in that way. Right now it is not."

Top 10 blogs in the world:

1. BoingBoing.net

2. Instapundit.com

3. Photologs and MoBlogs on Buzznet.com

4. Davenetics.com

5. Gizmodo.com

6. Penny-Arcade.com

7. DailyKos.com

8. eBaumsWorld.com

9. Eschaton, located at atrios2002.blogspot.com

10. AndrewSullivan.com

source: Technorati.com

Blogs flex Internet muscles

2005-02-18T18:32:00.000-08:00

Definitions of Blog -- (weB LOG) on the Web

A blog is basically a journal that is available on
the web. The activity of updating a blog is "blogging"
and someone who keeps a blog is a "blogger." Blogs are
typically updated daily using software that allows
people with little or no technical background to
update and maintain the blog. Postings on a blog are
almost always arranged in cronological order with the
most recent additions featured most prominantly.
bogger

Online Video Has Arrived, According to New Online Publishers Association Research

2005-02-12T21:49:00.000-08:00

Online Video Has Arrived, According to New Online Publishers Association Research: "Online Video Has Arrived, According to New Online Publishers Association Research"
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Blogs continue to influence - Temple News - Opinion

2005-02-12T21:26:00.000-08:00

Blogs continue to influence - Temple News - Opinion: "Blogs continue to influence"

According to Pew Internet, a research company, a Web log is created every 5.8 seconds. Technorati, a blog search engine, tracks about six million blogs daily. Merriam-Webster named "blog" the word of 2004.

When I first started complaining about homework on a tiny Web site on diaryland.com way back in 2000, I had no idea that I was becoming a part of an exclusive group of people known as "bloggers."

Diaryland.com, livejournal.com, blogspot.com, xanga.com, and blogger.com are only a handful of the Web log hosts where practically anyone can have free blogs.

These Web sites also offer the possibility to upload audio clips, video clips and pictures. Some blogs are so popular they receive over a million hits daily.

Another survey conducted by the Pew Internet and American Life Project showed that blog readership has shot up by 58 percent in the last year. According to BBC News, it was in 2004 that debate about the role of blogs and their impact on society really got under way.

Last year, several bloggers were sent invitations to the Republican and Democratic National Conventions. BBC reports these bloggers dined with reporters from high profile publications like The New York Times and The Washington Post. It was a turning point in the history of blogs; mainstream media outlets realized the influence of bloggers.

Take for example, Salam Pax, the famous blogger from Baghdad. He now regularly writes for UK's Guardian Unlimited. Pax was not a trained journalist and yet he is now a household name because of his timely blog.

During the South Asian tsunami crisis, the first channels of information to spring up almost immediately were blogs, such as tsunamihelp.blogspot.com. Reports were first broken by Web loggers who were there and witnessed the breaking news.

In fact, some of the most striking accounts of the tsunami have been provided by bloggers, including videos. According to BBC news reports, "Siva Vidhyanathan, a professor of culture and communication at New York University, says that much of the historical record of the tsunami is based on these videos."

On a more micro level, take the case of Steve Stanzak, an NYU Student, who lived in the NYU library and shared his experience through his blog at homelessatnyu.com.

His blog became so popular that when university officials found it, they decided to offer him housing. All in all, blogging cannot be ignored and the world is taking notice of the new technology slowly sweeping the globe.

MSN and Google, the world's premier search portals, now have hundreds of internal bloggers to focus on company's image and technologies. David Krane, Google's head of corporate public relations, maintains a blog called Kraneland. Blogging is seeping into corporate America; marketing and PR professionals are also encouraging the use of blogs to compliment company image.

Last year I attended a panel about blogging at Columbia University where I met Jen Chung, the editor of gothamist.com.

Her daytime job is at an advertising agency and she edits and writes at gothamist.com in her spare time. Gothamist averages more than 35,000 visitors everyday and it was included in ABC's World News Tonight's, "People of the year 2004" piece about bloggers.

I questioned myself and wondered whether I should quit toiling endlessly as a struggling journalist and start a first-class blog. Considering the seeping influence blogs are creating, it might just be a smart idea.

Blogs continue to influence - Temple News - Opinion

2005-02-12T21:25:00.000-08:00

Demand for broadband video advertising growing

2005-02-11T18:29:00.000-08:00

Demand for broadband video advertising growing: "Demand for broadband video advertising growing "

Broadband video is emerging as a potentially powerful new medium for advertisers, Broadcasting & Cable magazine says in a special report this week.

“While the broadband video ad marketplace pales in comparison with the $60 billion TV ad market—broadband brought in just $121 million in 2004 revenues—it's growing. Streamed to online users with broadband access, the medium is similar to cable in the 1980s,” according to B&C.

By 2009, it is estimated that online ad buys will reach $657 million.

An indication that Madison Avenue is sitting up and taking notice of this new, high-tech way to reach consumers is the serious investments that are being made in the sector. For example, last year the Starcom MediaVest Group invested as much as $20 million of client ad budgets for broadband buys.

Bob Flood, EVP/director, national electronic media, Optimedia, New York, tells B&C: “Broadband video is hard to ignore. It's a less cluttered environment and far more accountable than conventional TV advertising. You're dealing with an engaged audience that is in lean-forward mode.”

Flood’s job description and those of his counterparts at most big media agencies has changed now that half the country has broadband computer access. They still oversea all national TV ad buys, but now they are also responsible for developing enhanced forms of electronic advertising, including broadband video, video-on-demand and digital cable.

Online Video Has Arrived, According to New Online Publishers Association Research

2005-02-08T13:59:00.000-08:00

The Online Publishers Association (OPA) announced today the results of its Online Video Viewing Study. Conducted in partnership with Frank N. Magid Associates, the study surveyed 27,841 Internet users age 13 and older and found that online video on high quality content sites is becoming increasingly popular among Internet users and proving to be a powerful and effective advertising platform.

The research found that online video viewing is a common activity for many Internet users. More than half of those surveyed (51%) indicated that they watch video online at least once a month, 27% watch at least once a week and five percent watch video online daily.

Online video viewers have highly desirable demographics. Twenty-three percent have household income of $100,000 or more. In addition, 87% have broadband access at work and 76% have broadband access at home.

"As broadband penetration grows, content providers are substantially increasing the amount of video available on their sites," said Michael Zimbalist, president of the Online Publishers Association. "More than one in four consumers surveyed already watch online video each week, and our research suggests that they have an appetite for more."

Anytime...Day or Night

Most frequently done at home, online video viewing is strong throughout the day, evenings and weekends. While 47% view online video on from 8 a.m. to 5 p.m., viewing peaks from 5 p.m. to 11 p.m. on weekdays with 57% indicating they watch online videos at that time. Importantly, viewership shows a second spike on weekends, with 43% indicating they usually watch online videos then.

News clips, viewed by 66% of those surveyed, are the most commonly watched type of online video, followed by movie clips and trailers at 49%. However, sports highlights are watched most frequently, with 48% watching at least once a week, and 11% watching daily.

Eighty-five percent of those surveyed said that when they watch videos online, they watch them in their entirety. Even among those who said they do not watch the video in its entirety, 61% say they watch until they have the information they want.

Lights, Camera...Action!

The data revealed that consumers have a strong positive reaction to online video ads. Seventy percent of respondents said they had seen a video advertisement online, and 44% said they had taken some action as a result of seeing that ad. Specifically, 34% checked out a Web site, 15% requested information and 14% went to a store to check out a product. Most significantly, 9% said they made a purchase and 3% said they bought a subscription as a result of viewing an online video ad.

"These results show that consumers are doing more than just noticing video advertising online; they are taking action as a result of those ads," said Mr. Zimbalist. "Cleary, there is a significant opportunity for marketers to capitalize on consumers' receptivity to this form of advertising, particularly within the unique interactive environment of the Web."

Surf and Ye Shall Find

Interestingly, 59% of consumers indicated that they usually discover online videos through random surfing on the Web. This suggests that there is a significant opportunity for publishers to raise awareness for the availability of online video on their sites.

Further, the number one reason cited by survey respondents (52%) for not watching video on the site on which they were surveyed is that they didn't know video was available. Consistent with that finding, 53% said that the ability to easily find their favorite types of videos would motivate them to start watching online video.

Brave new world of bloggers

2005-02-04T12:29:00.000-08:00

Brave new world of bloggers: "Brave new world of bloggers "

‘Blog’ is short-cut for ‘web logs’ which are pieces of information stored on the web for easy communication across the community. Web pages contain information that gets ‘published’ using sophisticated web publishing software.

Generally, these are ‘skilled’ jobs needing an expert who will ‘publish’ your content (typically for a charge). Most organisations have a webmaster who performs this function. Individuals who want to publish can use rather simple web publishing tools, such as Netscape Composer or Yahoo Geocities.

But blogging tools are extremely simple to use and provide ‘instant’ publishing capability to even ordinary individuals. More importantly, blogs permit easy ‘comment’ by the readers, thereby bringing in an element of community participation (unlike web pages that are typically ‘read’).

Blogs started in 1997 as a form of online journalism, particularly by the technology community. One of the most widely referred blog is ‘Slashdot,’ which is a repository of technology-related information in a ‘free format’ style.

What makes blogs so interesting? First, it is not a journal in the usual sense of the world. You do not need an extensive network of writers, publishers, and distributors or lots of money either. To a large extent, blogs represent a ‘cottage industry.’ Blogs are known to others by ‘word of mouth.’ Thanks to e-mail and other forms of electronic communication, the ‘word of mouth’ can spread real fast. A unique feature of blogging is the ability of ‘one person’ organisations to wield an influence unheard of in other forms of journalism.

The technology of blogs is rather simple. All that you need to blog is a PC with a connection to the internet. A number of sites provide online space either free or at a very nominal cost. ISP (internet service providers) like Satyam and web-mail providers like Rediff, Yahoo or Google provide tools with which one can effortlessly create blogs, host these for others to view, archive old blogs, catalogue these for easy classification, access through an index, or search the content using simple tools. Today, many blogging tools permit you to not only write text, but include photographs and video clips as well. With tools like RSS (really simple syndication), it is possible to ‘collect’ any number of blog postings automatically without the reader having to visit the sites of the bloggers, another key contribution of the ‘community’.

During the Iraq war, blogs became the only source of news, as journalists could not access many places. The recent spurt in blog usage has been due to the US presidential elections in November 2004. From a mere 50 bloggers five years before, it is estimated that there are four million bloggers in the world today (including this author).

Many organisations, including Microsoft and McKinsey, have started encouraging their employees to blog.

A highly referred to blog is Gizmodo which reviews gizmos. Unlike the static review of gadgets by the print media (consumer reports), Gizmodo blogs are ‘live’; readers can put their own views, comment or critique (which again can be commented upon) and the blogger (author of a blog) can respond to the comments. In the process, a community participation mechanism is created. ‘Newsgroups’ permit only text messages to be posted; blogs allow both text and graphics to be posted.

The arrival of digital cameras and camera-fitted mobile phones have led to an explosive use of blogs. It is not uncommon these days to find a speaker giving a talk in a conference and the listeners sitting miles away, watching the comments by experts as they listen to the speaker, leading to a very different form of journalism.

Blogs may never threaten mainstream journalism. Just as DTP (desk-top publishing) tools did not replace publishers, but led to a new generation of ‘self publishers.’ Similarly, blogs will lead to a new form of self-published journals.

The writer is director, Indian Institute of Information Technology, Bangalore. These are his personal views

ALL MY BLOGS

2005-02-02T18:54:00.000-08:00

ALL MY BLOGS
THE BEST OF ALL MY BLOGS

Me & my helpmate at my edit bay.

2005-01-31T18:18:00.000-08:00

DSC00074
Originally uploaded by Budword.

We make the best team in the business!

Me at my edit bay.

2005-01-31T18:14:00.000-08:00

DSC00072
Originally uploaded by Budword.

This is where I work my magic. We do video advertisning for businesses and many sorts of vidoe and still productions for private parties.

ITworld.com - CES: Satellite video, Internet coming to vehicles

2005-01-29T19:30:00.000-08:00

ITworld.com - CES: Satellite video, Internet coming to vehicles: "CES: Satellite video, Internet coming to vehicles
IDG News Service 1/6/05

Stephen Lawson, IDG News Service, San Francisco Bureau
Sirius Satellite Radio Inc. plans to offer video content in addition to its more than 120 audio channels in the second half of 2006, the company announced Wednesday at the International Consumer Electronics Show (CES) in Las Vegas. "

‘ENTERPRISING’ BLOGS. Must-read article.

2005-01-29T19:14:00.000-08:00

ENTERPRISING’ BLOGS. Must-read article.

Dr Laurel Anne Clyde, an Australian Professor in the Library and Information Science Department at the University of Iceland, writes authoritatively about blogs as a business or enterprise tool. A quotable quote: “A potential problem is that blogging does not fit with the corporate culture of many organisations. If an enterprise values a ‘top down’ approach, then blogging, with its emphasis on freedom and open access, may not be a useful tool”. She cites Jay Cross for whom "... blogs are the leading edge of the social software movement that's propelling the bottom-up, self-organizing reformation of versatile businesses. A bottom-up organization values the collective work of individuals over top-down authority; it supports cooperation and co-evolution in lieu of command and control. Instead of telling people what to do, it provides the networks that enable them to do what they want to do". freepint.com.

CNN.com - The Internet imagined: 'We are immigrants to the future' - Jan 26, 2005

2005-01-27T19:07:00.000-08:00

CNN.com - The Internet imagined: 'We are immigrants to the future' - Jan 26, 2005: "The Internet imagined: 'We are immigrants to the future'"

The 3G Portal - 3G News, 3G Opinion and 3G Analysis

2005-01-26T19:24:00.000-08:00

The 3G Portal - 3G News, 3G Opinion and 3G Analysis: "Video ads ready to explode
Accoring to a research report on online ad trends by Avenue A/Razorfish 2005 will be the year of online video advertising. Thanks to the broadband's diffusion it will be possible to deliver richer content and to enhance ads' capabilities. In general, analysts expect a consistent growth in Internet advertising spending. Quoted in the article on Reuters, Doug Knopper, senior vice president at DoubleClick said:

'There is a huge opportunity for video-based programing on the Web. We haven't figured out as an industry what the model is just yet... but the experimentation will be on the video side.'"

icCoventry - Prison for burglar caught on office webcam

2005-01-25T22:30:00.000-08:00

icCoventry - Prison for burglar caught on office webcam: "Prison for burglar caught on office webcam Jan 25 2005

A burglar from Nuneaton who was caught after a vigilant worker set up an internet camera to watch his work desk has been sent to prison for two years."

Google Rolls the Video

2005-01-25T18:57:00.000-08:00

Google Rolls the Video: "Google Rolls the Video "

On Tuesday, the search-engine phenomenon unveiled the preliminary version of a new service enabling people to search through the content of certain television programming.

While the beta version of Google Video is primitive and its limitations are obvious, it's easy for an outsider to imagine that this first step could lead the way to Google's becoming the television gatekeeper that the company's press-release-hype announces it aspires to be.

"What Google did for the Web, Google Video aims to do for television," Google co-founder Larry Page said in a statement Tuesday. "We are working with content owners to improve this service by providing additional enhancements such as playback."

In fact, Google's entry into video spotlights what one online advertising participant calls a major opportunity for the online search business: the searching of video content, not just text from Web pages and printed matter.

As video-on-demand viewing libraries grow to thousands of hours and increasing numbers of TV viewers use digital video recorders, it is increasingly important for people to be able to search through all that material the way they can search the Internet with conventional search engines, says Jeff Lanctot, an executive at the Avenue A/Razorfish unit of the Internet advertising firm aQuantive (AQNT:Nasdaq - news - research).

"When a consumer can do that -- imagine how much video a person might consume," says Lanctot.

The Google Video beta, available at www.google.com/video, may have a promising future. The new search tool promises to hand the company another weapon as it grapples with Web rivals Yahoo! (YHOO:Nasdaq - news - research) and Microsoft (MSFT:Nasdaq - news - research) for domination of the Internet.

But for now, Google Video's shortcomings are well apparent, as are the possible potholes that lie in the path of Google's actually making money off of the currently commercial-free venture.

Video Game Tips & Links

2005-01-24T23:35:00.000-08:00

Video Game Tips & Links

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2005-01-24T23:34:00.000-08:00

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2005-01-23T01:03:00.000-08:00

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Another weapon in the conservative arsenal

2005-01-21T23:11:00.000-08:00

"Back when Bubba became President, almost nobody had heard of Rush Limbaugh. By Bubba’s second try at POTUS (known to some as Clinton’s Mulligan Term), Limbaugh was the hot star in radio, and Talk Radio was an undeniable force in politics. To this day, Democrats are still convinced Talk Radio is a trick rather than a trend, especially since Liberal Talk Radio is a flop wherever it’s trotted out. Now the Liberals are in even worse denial, hoping that somehow the Conservatives have not added an even more potent weapon to their arsenal. There are a number of significant Liberal websites and blogs, and the heavy propaganda artillery from all the 527s during the 2004 Campaign shows that Liberals can line up Internet forces. However, in the long run, I can’t help but believe that Liberal blogs will fail, for the same basic reason that Liberal Talk Radio craters.
"There’s a lot more to blogging, however, than just politics. We see the politics now, because bloggers played such a role in the election, but as 2005 begins, we will, I think, now begin to see some variety in the class and accomplishments of bloggers. And that brings us to the emerging identity of the blogosphere."

Spotlight on ... bloggers - Technology - www.smh.com.au

2005-01-19T23:07:00.000-08:00

Spotlight on ... bloggers - Technology - www.smh.com.au: "Spotlight on ... bloggers
By Rob O'Neill
January 19, 2005

Page Tools
Email to a friend Printer format
Web logs, or blogs, are being described as one of the biggest threats facing mainstream news organisations. An alternative media universe has formed around these online diaries, numbering in the thousands, some of which attract many readers.
But as blogging matures and becomes more commercial it is losing some of the naive charm that made it so attractive.
The more successful blogs are accepting advertising, and the form is also being investigated as a potential business tool - some CEOs keep blogs to improve communication with employees and blogs are increasingly employed by the media and politicians.
However, on Friday The Wall Street Journal reported a new development: two prominent bloggers had been employed as consultants to the US politician Howard Dean during his run for the Democratic Party's presidential nomination."

Online Video Spend to Surge

2005-01-17T21:17:00.001-08:00

Online Video Spend to Surge: "Online Video Spend to Surge
� � � ClickZ News
By Robyn Greenspan | July 29, 2004

NEW YORK - Offline agencies are beginning to equate online video advertising with TV and that realization will propel spending to $657 million by 2009 � a fivefold increase over 2004.
Online Video Advertising Spending
2003$77 million
2004$121 million
2005$198 million
2006$282 million
2007$372 million
2008$509 million
2009$657 million
Source: JupiterResearch"

Online Video Spend to Surge

2005-01-17T21:17:00.000-08:00

Online Video Spend to Surge: "The online video ad spending forecast was a portion of the overall rich and streaming media spend projections announced at the Jupiter/ClickZ Advertising Forum Conference in New York today. The research firm expects the market to nearly quadruple from $1 billion in spending in 2004 to $3.8 billion in 2009."

Technology - canada.com

2005-01-17T20:49:00.000-08:00

Technology - canada.com: "Logging blog time
Canadian executives are slow to follow U.S. peers in setting up Web logs

Danny Bradbury
Financial Post

January 14, 2005

CREDIT: Peter Redman, National Post
IN-TIME MARKETING: Robin Hopper, chief executive of software developer iUpload in Burlington, Ont., says blogs can help put a human face on 'the corporation.'

companies that have tried to build their image with expensive public relations and marketing campaigns are changing tactics, using Web logs to communicate in a more ad hoc way. And the market is answering.
Web logs, or 'blogs,' were developed from personal online diaries in the late '90s. People began updating their Web pages daily with their latest news and thoughts. Uploading new content was difficult and time-consuming, so software developers created a new class of Web sites with an online interface and updated tools, and blogs were born.
In the past year, blogs have become more popular. A study in November by the Pew Internet and American Life project (a non-profit organization that studies Internet usage) found more than one-quarter of Internet users in the United States read blogs, 58% more than the previous year. Executives are 'blogging' business views and company news, and business blogs are sprouting up from leaders at companies such as General Motors, Disney the ABC network, and tech firms such as Google, Sun Microsystems and Macromedia."

Technology News: E-Commerce: Online Ads May Finally Come of Age on Advertising

2005-01-17T20:36:00.001-08:00

Technology News: E-Commerce: Online Ads May Finally Come of Age on Advertising: "Online Ads May Finally Come of Age on Advertising

By Eric Pfanner
International Herald Tribune
01/16/05 5:00 AM PT
Mainstream marketers like Coca-Cola, Procter & Gamble, BMW and Volvo, concerned that consumers are immune to sales pitches made via traditional media like television and print, are turning to the Internet, where advertising used to be dominated by, well, other Internet companies."

Technology News: E-Commerce: Online Ads May Finally Come of Age on Advertising

2005-01-17T20:36:00.000-08:00

Technology News: E-Commerce: Online Ads May Finally Come of Age on Advertising: "As advertising industry gurus fine-tune their spending forecasts for 2005, there is one area in which a sense of caution bred by several years of disappointment doesn't apply: online ads.
Carat, a media-buying specialist owned by London-based Aegis Group, predicted earlier this month that global ad spending would expand this year by 4.9 percent, a modest increase, given that outlays rose 6 percent in 2004. But the firm added that online ad spending would surge 22 percent, to $15.5 billion.
While that is still less than 2 percent of overall global ad spending, there are signs that online advertising has come of age.
Broadband Technology
Mainstream marketers like Coca-Cola, Procter & Gamble, BMW and Volvo, concerned that consumers are immune to sales pitches made via traditional media like television and print, are turning to the Internet, where advertising used to be dominated by, well, other Internet companies.
The spread of broadband technology has fueled online commerce and content and allowed ad agencies to develop more creative, engaging ads.
Perhaps most important for the global growth of Internet advertising, spending is increasing most rapidly in Europe and Asia; Carat says it rose 31 percent in Europe last year and 42 percent in Asia, compared with 10 percent in the United States. Until recently, there was relatively little online advertising outside the United States and a few other markets.
'If you want to reach the consumer in a fragmented media world, you have to go where the consumer is,' said Nigel Morris, president of Isobar, a unit of Aegis that specializes in online and interactive advertising. 'The market is catching up to that.'
Surveys show that in many developed countries, more than 10 percent of media con"

Hispanic Business - Growth of Online Ads Hits High Speed

2005-01-17T20:14:00.000-08:00

Hispanic Business - Growth of Online Ads Hits High Speed: "Growth of Online Ads Hits High Speed
January 17, 2005
Jon Swartz
SAN FRANCISCO -- Demand for online video ads by Ford Motor, Colgate-Palmolive and others will contribute to a breakout year for online advertising in 2005 -- and spell trouble for newspapers and TV, financial analysts say.

A surge in text ads on search sites Google and Yahoo -- combined with more high-speed Internet users -- also will help push online ad spending over $10 billion for the first time, analysts say.

It would mark the second-consecutive year that online ad spending in the USA improves 20%. The last medium to grow that fast was cable TV from 1988-90, says analyst David Hallerman of researcher eMarketer.

Entertainment, drug and auto ads are among the fastest-growing segments, says a Goldman Sachs report. It says online ads are becoming a ''permanent component'' of major ad campaigns -- a distressing development for older media.

''The online market could have phenomenal growth doing nothing more than taking revenue from newspapers and TV,'' says Royal Farros, CEO of MessageCast, a developer of online news alerts.

Newspaper circulation woes will continue in 2005, says a Merrill Lynch report. And cuts at major advertisers Sears and Kmart ''could take their toll.''

This year, online ads will make up 4% of the overall U.S. ad market, up from 3.5% last year, eMarketer says. Behind the breakneck growth:

* Paid searches. Google and Yahoo lead in targeted text ads that appear next to search results. Advertisers love it because they pay only when a consumer clicks on the ad, and they can easily collect information about consumer habits. Traditional media require upfront fees and take longer to process consumer data"

Slashdot | Future of Internet News?

2005-01-17T20:07:00.000-08:00

Slashdot | Future of Internet News?: "Well, I have made the transition to obtaining almost all of my news via the Internet. It started back with the first news item I saw first on the Internet, the Oklahoma City Federal building bombing and has accelerated ever since. Certainly the future of news gathering will be via dissemination on the Internet whether that news is contained in Internet feeds of video from traditional news sources like CNN, CBS, ABC, etc.... but the growing numbers of blog reporting sites will become an even greater force in refining information delivered via traditional outlets and through the creation and reporting of novel news items. Of course 99% of bloggers do not have the resources individually that major news organizations have, but this is changing with group blogs and communities of bloggers."

New client video soon to come, stay tuned.

2005-01-16T23:57:00.000-08:00

This is the newest blog for all the hottest video gaming reviews and tips out there. Stay tuned to learn the tricks of gaming you need to take your game to the next level. Also coming is a video reveiw section where we can answer your questions on what's hot and what's not.

How does a webcam work? - The Times of India

2005-01-16T16:53:00.000-08:00

How does a webcam work? - The Times of India: "How does a webcam work?

[ SUNDAY, JANUARY 16, 2005 12:50:21 AM ]

Sign into earnIndiatimes points

A simple webcam comprises a digital camera attached to a computer. These cameras are easy to connect through a USB port. A piece of software grabs frames from the camera. For example, the software might grab a still image from the camera once every 30 seconds"

Free Press Release Distribution : Press.Xtvworld.Com - Use a PC webcam to monitor your home through your cell phone

2005-01-16T16:50:00.000-08:00

Free Press Release Distribution : Press.Xtvworld.Com - Use a PC webcam to monitor your home through your cell phone: "Use a PC webcam to monitor your home through your cell phone
Posted on Monday, January 03 @ 10:53:03 CST by xtv

PRxtvworld writes 'VBaz Technology, today announced that, the company has begun offering VMS: a web based Video Monitoring Service.

January 3, 2005 (Xtvworld) -- VBaz VMS take advantage of existing user's equipments such as the broadband internet connection and the PC webcam. VBaz VMS is the first online service that enable users to monitor their home and office from any remote devices. Whether the users are at home or on the road, VBaz VMS is available through Dial-up, ADSL, GPRS, 3G or Wi-fi network from any PC, PDA or Mobile phone. "

Ron Artest Fight Video: Link to Artest / Pacers / Pistons Fight VIDEO

2005-01-16T16:32:00.000-08:00

Artest Fight Video: Link to Artest / Pacers / Pistons Fight VIDEO: "Artest Fight Video Tuesday, November 30, 2004
Link to Artest / Pacers / Pistons Fight VIDEO
Here's an EXCELLENT link to the Ron Artest Fight (Pacers/Pistons):

http://www.basketbrawl.us/"

Fight Videos

2005-01-16T16:11:00.000-08:00

Fight Videos: "Pacers Piston fight video. Ahh good ol American sports."

ABC News: People of the Year: Bloggers

2005-01-15T01:06:00.000-08:00

ABC News: People of the Year: Bloggers: "Some of the most compelling images of 2004 found their way to blogs
first, from the Florida hurricanes to the war in Iraq. It was a blogger
who got the first photographs of coffins carrying U.S. soldiers
arriving in the United States from Iraq."

ABC News' Elizabeth Vargas filed this report for "World News Tonight."

STUFF : TRAVEL - STORY : New Zealand's leading news and information website

2005-01-14T19:45:00.000-08:00

STUFF : TRAVEL - STORY : New Zealand's leading news and information website: "Webcam shows Tekapo's features to potential tourists
12 January 2005
By KRISTA HUNTER

New technology means that people all around the globe can visit Lake Tekapo without leaving the comfort of their armchairs. "

SC Magazine

2005-01-13T23:28:00.000-08:00

SC Magazine: "Private webcams left unsecured on internet
by Ren� Millman

Thousands of private security webcams are publicly viewable from the internet and are not being secured from cyber peeping toms and hackers, SC Magazine has learned from an investigation.
A simple query using the Google search engine revealed more than 2,000 webcams supposedly off-limits to normal internet users.
Our investigations led us to observe many webcams. While a lot of them were innocuous views of picturesque scenery, some were inside office buildings, where company secrets could be open to prying eyes. Some could even be remotely controlled.
According to a post on a science website forum BoingBoing, a simple search string on Google will reveal a multitude of insecure webcams.
'This is both very cool and very scary,' said one poster who goes by the moniker of 'Xeni'.. 'Use this search string below with Google, and you will find dozens (hundreds?) of unsecured webcam feeds (most seem to be security cams).'
Users are urged to password protect sensitive cameras and make sure they are hidden from search engines by excluding their IP addresses in website robots.txt files.
Jon Collins, principal analyst at IT consultancy Quocirca, said the problem was a 'symptom rather than a cause' of bad security practices.
He said this has happened because organizations have failed to implement proper security policies.
Google webcam link "

Paintless Dent Repair by Advanced Auto Cosmedics Sacramento CA

2005-01-13T23:08:00.000-08:00

New client video soon to come, stay tuned.Paintless Dent Repair by Advanced Auto Cosmedics Sacramento CA: "Paintless Dent Repair by Advanced Auto Cosmedics Sacramento CA "

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2005-01-13T21:50:00.000-08:00

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2005-01-12T19:21:00.000-08:00

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Blogger.com Traffic Surges 73 percent due to Tsunami News

2005-01-11T22:18:00.000-08:00

Blogger.com Traffic Surges 73 percent due to Tsunami News Interest, Says Nielsen//NetRatings

Nielsen//NetRatings, Inc. - January 10, 2005

Nielsen//NetRatings, an Internet audience measurement and analysis research house, reported that at-work traffic to "blogger.com" jumped 73 percent due to heavy news interest in the December 26 tsunami that ravaged 11 countries, including Sri Lanka, India and Thailand during the week ending January 2.

In addition, traffic to news sites including New York Post, CBS News, Forbes.com and several Time Inc. publications jumped 31 percent, 28 percent, 26 percent and 22 percent, respectively, due to office workers accessing the latest news on the natural disaster.
Traffic research findings include:

Traffic to blogger.com jumped to 1.3 million unique visitors, with 76 percent of the site’s traffic viewing tsunami footage.
New York Post’s traffic climbed to 733,000 online surfers as 25 percent of the site’s traffic accessed a commentary titled “It’s about the tragedy -- Not More Bush-Bashing,” which touched upon the need to focus U.S. efforts on disaster relief, not politics.
Traffic to CBS News’ site soared to 1.1 million unique visitors as 20 percent of the online surfers went to an article on the tsunami, and 13 percent of unique visitors went to a Web page titled “Undersea Quake Tragedy in Asia.”
Forbes.com soared to 775,000 unique visitors with nine percent of the traffic viewing an article outlining the donations of cash and supplies by U.S. corporations to tsunami victims. Time Inc. Publications’ traffic jumped to 1.4 million online surfers as 17 percent of the site’s traffic read the article, “The Drowned World.”

“The rise in traffic to news sites demonstrates the effectiveness of the Internet as a vital 24/7 communication tool in time sensitive situations where providing updated real-time information to a large audience is critical,” said Kaizad Gotla, Internet Analyst, Nielsen//NetRatings

IE Bugs Now 'Extremely Critical' Don't Use Internet Explorer

2005-01-10T15:53:00.000-08:00

IE Bugs Now 'Extremely Critical' Jan. 10, 2005
EMAIL THIS ARTICLE

Stop using Internet Explorer now!
Download FireFox here as a secure free browser!
http://www.spreadfirefox.com/?q=user/register&r=52689

An unpatched, months-old vulnerability in Microsoft's Internet Explorer is now even more dangerous, security firms warn.
By Gregg Keizer
TechWeb News

An unpatched, months-old vulnerability in Microsoft's Internet Explorer is now even more dangerous, security firms reported Monday.

Danish security vendor Secunia warned that new exploits of an earlier series of vulnerabilities in IE now let hackers compromise Windows computers without any more work than enticing users to malicious Web sites.

In August and then again in October 2004, Secunia broadcast warnings of similar threats to IE, but at the latter date posted proof-of-concept code which required the user to actually drag and drop a file within the browser to be at risk. The exploits now in the wild, said Secunia and the SAN Institute's Internet Storm Center, are automated and require no user action except visiting a hacker-constructed site.

In response, Secunia upped its assessment of the vulnerability to "extremely critical,' its most dire warning.

The three vulnerabilities noted by Secunia affect Internet Explorer 6.x, including the version bundled with Windows XP Service Pack 2 (SP2), the massive update from last October which was touted by Microsoft as a major security upgrade.

SAN Institute's Internet Storm Center confirmed the vulnerabilities, which "will allow remote code execution on a victim's system just by visiting the [malicious] site."

The Center said it had received e-mail with a link to such a site -- users would still have to be drawn to the site -- and noted that "as of now, there is no patch available."

Secunia has posted an online test that users can run to determine if their browser is vulnerable.

Until a patch is available, IE users should consider switching browsers, said Secunia, or disabling the "Drag and Drop or copy and paste files option in Internet Explorer. Microsoft has posted a document on its support site that explains the process.

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Tsunami Videos and Tidal Wave Videos: Tsunami Amateur Video Footage & Tsunami Satellite Images

2005-01-09T07:52:00.000-08:00

Tsunami Videos and Tidal Wave Videos: Tsunami Amateur Video Footage & Tsunami Satellite Images: "Tsunami Videos and Tidal Wave Videos"

Cheese and Crackers: Tsunami Video

2005-01-09T00:05:00.000-08:00

Cheese and Crackers: Tsunami Video: "Tsunami Video
NEW EXCLUSIVE VIDEO!

Please, everyone view this at Wizbang and if you recognize the two women in the photograph or have any information, please pass it on.

United States ups Tsunami/Earthquake aid to $350,000,000.

Please consider donating to the American Red Cross through Amazon.com.
Donations: $15,000,000

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The hosting for the above video is been provided by The Washington Post and"

News-Leader.com | True Ozarks | Tsunami videos help blogs take off

2005-01-08T23:10:00.000-08:00

News-Leader.com | True Ozarks | Tsunami videos help blogs take off: "Tsunami videos help blogs take off
Sites hosting footage of the destructive wave are seeing a large increase in Web traffic.

By Antonio Regalado and Jessica Mintz
The Wall Street Journal

When 21-year-old Jordan Golson launched his Web diary, or blog, in early December, his conservative views on news and politics weren't exactly in demand, attracting about 10 surfers a day. But by last Thursday, he was struggling to keep his site named 'Cheese and Crackers' up and running as it racked up 640,000 hits.
The difference: tsunami videos.
Golson's site � at jlgolson. blogspot.com � is just one of dozens of locations on the Internet hosting amateur videos of the Indian Ocean disaster. Many have been deluged with visitors eager to see more of the gripping footage than TV offers, or to watch videos over and over again on their own time. Some of these 'video blogs,' like Mr. Golson's, are pre-existing text blogs, which typically include commentary and views on current events. Others have just sprung up. WaveofDestruction.org, created by an Australian blogger to host tsunami videos, logged 682,366 unique visitors from last Wednesday through Sunday morning, and has more than 25 amateur videos of the impact.
'The ease of putting something online is pretty much instant,' says Geoffrey Huntley, the founder of Wave of Destruction. 'At a media company, I'm sure there are channels you have to go through � copyright, legal, editorial, etc. Blogging is instant.'
Even before the tsunami, media watchers had predicted that 2005 would be a big year for video blogging. Jay Rosen, chair of the Department of Journalism at New York University and a media blogger himself, says the unique videos of the waves hitting shore could be "

News-Leader.com | Business | Blog readership leapt in '04

2005-01-08T22:37:00.000-08:00

News-Leader.com | Business | Blog readership leapt in '04: "New York � Readership of online journals known as blogs grew significantly in 2004, driven by increased awareness of them during the presidential campaign and other major news events, according to a study released Sunday.
Twenty-seven percent of online adults in the United States said in November they read blogs, compared with 17 percent in a February survey by the Pew Internet and American Life Project.
Blogs that cover the tsunami disaster and relief efforts are bound to boost readership further, said Lee Rainie, the project's director.
'The tsunami is one of those cataclysmic news moments where lots of people's perceptions change,' Rainie said. 'Awareness of blogs will grow dramatically. There's so much attention to the coverage on blogs and Web sites and first-person video as primary news sources.'
In the past week, blogs have shared information on giving money and finding missing family members, and several posted first-person narratives and photos from the affected areas. The web of links that are fundamental to blogs made it possible to quickly disseminate information that otherwise would have remained obscure.
Despite the attention to blogging, a large number of Americans remain clueless � only 38 percent of Internet users know what a blog is: online agglomerations of ideas, information and links, usually presented with the most recent postings on top, and often offering a mechanism for visitors to post comments."

Blogs on killer tsunami get more eyeballs - JAN 6, 2005

2005-01-08T21:59:00.000-08:00

Blogs on killer tsunami get more eyeballs - JAN 6, 2005: "Blogs on killer tsunami get more eyeballs
READERSHIP of online journals known as blogs grew significantly last year, driven by increased awareness of them during the presidential campaign and other major news events, according to a study released on Sunday.
Twenty seven per cent of online adults in the US said in November that they read blogs, compared with 17 per cent in a February survey by the Pew Internet and American Life Project.
Blogs that cover the tsunami disaster and relief efforts are bound to boost readership further, said Mr Lee Rainie, the project's director.
'The tsunami is one of those cataclysmic news moments where lots of people's perceptions change,' Mr Rainie said.
'Awareness of blogs will grow dramatically.
'There's so much attention to the coverage on blogs and websites and first-person video as primary news sources.'
In the past week, blogs have shared information on giving money and finding missing family members, and several posted first-person narratives and photos from the affected areas.
The web of links that are fundamental to blogs made it possible to quickly disseminate information that otherwise would have remained obscure.
DRIVEN BY POLITICS
Earlier in the year, politics was what drove readers to blogs.
Democrat Howard Dean embraced blogs early, allowing supporters from around the country to organise and talk about the campaign informally, without needing to clear remarks with campaign headquarters.
Many bloggers who supported his campaign provided links for readers to easily make campaign contributions over the Internet.
Even after Mr Dean's campaign fizzled, bloggers continued to write their views, and a handful were invited to cover the Democratic and Republican national conventions for"

Year of the "Blog" :: PEJ News :: Features, opinion and analysis: Peace, Earth & Justice News

2005-01-08T21:54:00.000-08:00

Year of the "Blog" :: PEJ News :: Features, opinion and analysis: Peace, Earth & Justice News: "Traditional news sites need to be there or be square. Some are starting their own blogs, others are (for now) just making their own sites more blogger-friendly. What's coming in 2005 and beyond?

NEW YORK (January 05, 2005) -- You don't have to spend much time online to know that 2004 was a big year for Web logs. Dictionary publisher Merriam-Webster crowned 'blog' the No. 1 word of the year and, especially in the media world, this new form � 'a Web site that contains an online personal journal with reflections, comments, and often hyperlinks provided by the writer,' as M-W helpfully explained � made its presence felt.
Bloggers were on the cover of The New York Times Magazine; they created the brief frenzy over Howard Dean and brought down Dan Rather (or so they'll tell you), and they are still getting slammed for publishing leaked Election Day exit polls predicting a Kerry win. Wonkette's Ana Marie Cox rode her collection of sex jokes and capital gossip to mainstream prominence. There's even a blog called 'Regret the Error,' launched in October, devoted to newspaper corrections.
So it's no surprise that many editors of newspaper Web sites are looking at how to effectively integrate blogs into their content offerings � and how to capitalize on the readership outside blogs often send to articles and features posted on newspaper sites.
Online editors report that the advent of blogs is just one of several trends they're focusing on as their sites move into 2005. Major transformations are unlikely. 'The changes you're going to see are progressive and incremental,' says Kinsey Wilson, editor in chief of USAToday.com."

Technology News: Trends: Online Video: the Sequel

2005-01-08T21:06:00.000-08:00

Technology News: Trends: Online Video: the Sequel: "Hodson, an editor at WGBH, Boston's PBS station, toyed with developing a show for mainstream TV. In the end, she joined a growing throng who meld blogs with videos. 'I have bizarre ideas that might be hard to get on TV,' says Hodson, 25. 'Now I'm seeing people respond to them every day.' "

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2005-01-08T19:10:00.000-08:00

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2005-01-02T00:27:00.000-08:00

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2005-01-01T15:41:00.000-08:00

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2004-12-30T18:06:00.000-08:00

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Internet use cutting into TV viewing and socializing

2004-12-30T11:57:00.000-08:00

[print version] Internet use cutting into TV viewing and socializing | CNET News.com: "Internet use cutting into TV viewing and socializing

By John Markoff
http://news.com.com/Internet use cutting into TV viewing and socializing/2100-1026_3-5507547.html

Story last modified Thu Dec 30 07:48:00 PST 2004

The average Internet user in the United States spends three hours a day online, with much of that time devoted to work and more than half of it to communications, according to a survey conducted by a group of political scientists.

The survey found that use of the Internet has displaced television watching and a range of other activities. Internet users watch television for one hour and 42 minutes a day, compared with the national average of two hours, said Norman H. Nie, director of the Stanford Institute for the Quantitative Study of Society, a research group that has been exploring the social consequences of the Internet.

'People don't understand that time is hydraulic,' he said, meaning that time spent on the Internet is time taken away from other activities.

A 2000 study by the researchers that reported increasing physical isolation among Internet users created a controversy and drew angry complaints from some users who insisted that time they spent online did not detract from their social relationships.

However, the researchers said they had now gathered further evidence showing that in addition to its impact on television viewing, Internet use has lowered the amount of time people spend socializing with friends and even sleeping.

According to the study, an hour of time spent using the Internet reduces face-to-face contact with friends, co-workers and family by 23.5 minutes, lowers the amount of time spent watching television by 10 minutes and shortens sleep by 8.5 minutes.

The researchers acknowledged that the study data did not answer questions about whether Internet use itself strengthened or weakened social relations with one's friends and family.

"It's a bit of a two-edged sword," said Nie. "You can't get a hug or a kiss or a smile over the Internet." Many people are still more inclined to use the telephone for contact with family, he said.

The latest study also found that online game playing has become a major part of Internet use.

Over all, 57 percent of Internet use was devoted to communications like e-mail, instant messaging and chat rooms, and 43 percent for other activities including Web browsing, shopping and game playing. Users reported that they spent 8.7 percent of their Internet time playing online games.

The study also found that although the Internet is widely employed for communications, users spend little of their online time in contact with family members.

Of the time devoted to communication, just a sixth was spent staying in touch with family members, significantly less than the time spent on work-related communications and contact with friends.

The study found that as much as 75 percent of the population in the United States now has access to the Internet either at home or work.

"It is remarkable that this expansion of use has happened in just a decade since the invention of the Web browser," Nie said. That rate of growth is almost as fast as the spread of the telephone, and is impressive because the computer is more complicated to use, he said.

The study, titled "What Do Americans Do on the Internet?" also found that junk e-mail and computer maintenance take up a significant amount of the time spent online each day.

Respondents reported spending 14 minutes daily dealing with computer problems. That would suggest that Internet users spend a total of 10 workdays each year dealing with such problems.

The study, the latest in an annual series, was based on a survey of 4,839 people between the ages of 18 and 64 who were randomly selected. Respondents were asked to create detailed diaries of how they spent their time during six randomly selected hours of the previous day.

Data collection was performed by Knowledge Networks, a survey research firm based in Menlo Park, Calif. The researchers plan to release the study on Monday on their Web site.

Thirty-one percent of the survey sample reported using the Internet on the day before they were surveyed. Researchers classified this group as Internet users.

The researchers found that the amount of Internet use does not differ by gender. But women on average use e-mail, instant messaging and social networking more than men, while men spend more time browsing, reading discussion groups and participating in chat rooms.

Younger people in the sample tended to favor immediate forms of online communication, while older people used e-mail more frequently.

Entire contents, Copyright © 2004 The New York Times. All rights reserved.

Technology - Study: Internet users taking virtual tours - sacbee.com

2004-12-30T10:34:00.000-08:00

Technology - Study: Internet users taking virtual tours - sacbee.com: "The Associated Press
Last Updated 7:00 pm PST Wednesday, December 29, 2004
NEW YORK (AP) - Internet users are traveling across the world from their living rooms: A new study finds that 45 percent of adult American online users have taken advantage of features that permit virtual tours of another location.

And while the young tend to dominate most online activities, older users are more likely to participate in virtual tours, whose destinations include museums, colleges, real estate and parks."

According to the Pew Internet and American Life Project, 52 percent of those ages 40-49 have participated, compared with 37 percent of those ages 18-27.

Urban and educated users were also more likely to take part.

Virtual tours can involve photographs, video or 360-degree "cameras" that let visitors pan around the room. Many work better with high-speed connections.

Lee Rainie, the study's director, said the finding reflects the increased availability of such connections, as well as continuing improvements to Web sites.

The telephone-based study, based on interviews with 534 Internet users conducted Nov. 23-30, has a margin of sampling error of plus or minus 5 percentage points.

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2004-12-28T19:17:00.000-08:00

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2004-12-24T10:57:00.000-08:00

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2004-12-19T02:38:00.000-08:00

Yahoo! Video Search: "Search for videos across the web.
Try these video searches: Hawaii, University Lectures, Fighter Pilots, Racecar "

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2004-12-19T02:25:00.000-08:00

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Striking up digital video search | CNET News.com

2004-12-19T02:09:00.000-08:00

Striking up digital video search | CNET News.com: "Google, Microsoft and Yahoo are quietly developing new search tools for digital video, foreshadowing a high-stakes technology arms race in the battle for control of consumers' living rooms.
Google's effort, until now secret, is arguably the most ambitious of the three. According to sources familiar with the plan, the search giant is courting broadcasters and cable networks with a new technology that would do for television what it has already done for the Internet: sort through and reveal needles of video clips from within the haystack archives of major network TV shows."

Searchable TV Broadcasts on the Way?

2004-12-19T01:50:00.000-08:00

Searchable TV Broadcasts on the Way?
Category: Industry Buzz - November 30, 2004
By Alexander Grundner [255 Reads] Print Page | Email Story | Comments [0]

It looks like the idea of tagging digital video content with meta data, for making Internet video and TV broadcast searchable, is gaining some traction. According to CNET, Google is quietly “courting broadcasters and cable networks with a new technology that would do for television what it has already done for the Internet.”

Google's plan is to create a TV-searchable database of Internet-only video content. I know it sounds confusing, but we're guessing that the Internet-only video content are shows that TV broadcasters will be making available via on-demand broadband services or on TV network websites. Reason being, CNET reports that “Google has demonstrated [their secret] technology to a handful of major TV broadcasters in an attempt to forge alliances and develop business models for a TV-searchable database on the Web.”

But Google isn't the only one entering the market, Microsoft also plans to leverage Windows Media Center and their Microsoft TV platform to enable users to comb through and find specific video files available over the Internet, broadcast, and video-on-demand networks (expected to be showcased at CES 2005). Yahoo, however, is going in a slightly different direction by working with Web entertainment and news aggregators to index online video clips to create their own multimedia search engine.

All in all, the news is very interesting. But if you've read John Dovak's take on Interactive TV recently the picture doesn't look quite as rosey.
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2004-12-15T20:57:00.000-08:00

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2004-12-15T20:18:00.000-08:00

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2004-12-15T19:42:00.000-08:00

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2004-12-15T19:41:00.000-08:00

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2004-12-15T00:06:00.000-08:00

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iMediaConnection: Web-based Video Advertising Is Red Hot

2004-12-11T00:32:00.000-08:00

iMediaConnection: Web-based Video Advertising Is Red Hot

Eager to learn the keys to success for converting TV viewers into Web-based video viewers, marketing executives packed like sardines into the AD:TECH San Francisco Conference session focused on leveraging interactive broadcast and broadband in today’s complicated media environment.

TV advertising has indeed provided reach and emotion, but interactive video advertising promises those two benefits plus another: metrics. All forms of Web-based video advertising, such as streaming, embedded, viral video distribution, desktop push and long-form video, are murdering the traditional 30-second spot and demanding that “time-spent” become the new ad measurement.

The state of the industry shows a positive trend in acceptance of broadband advertising

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2004-12-09T23:18:00.000-08:00

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