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Tuesday, February 28, 2006

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  • Monday, May 23, 2005

    Study: Web Video Effects Differ


    Study: Web Video Effects Differ: "Study: Web Video Effects Differ
    May 23, 2005
    By Brian Morrissey

    A study of three online video formats found they have different effects on branding objectives.

    Viewpoint, a New York rich media company, found 'pre-roll' Web commercials that play before a user watches video content were most successful at driving brand awareness and favorability, compared to transitional ads that play between content pages and in-banner promos. Transitional Web commercials were deemed most successful at driving online awareness, brand favorability and purchase intent, according to Viewpoint.

    'It makes the case for saying that no one solution solves the problem,' said Jay Amato, Viewpoint's CEO, who believes advertisers should complement pre-roll ads with other formats.

    Dynamic Logic conducted the study over eight weeks by surveying 4,000 users and comparing the results to its database of Internet advertising campaigns.

    Combined, the three video units showed increased metrics across the board, according to Dynamic Logic, with the most success in increasing message association and online ad awareness.

    The study found relatively low annoyance levels in response to online video ads. Pre-roll video annoyed 22 percent viewers, while in-banner video annoyed the most, 30 percent. Viewpoint executives said the annoyance levels are encouraging, considering TV ads were measured to annoy 57 percent of viewers, according to a Havas study released in the fall.

    'Consumers are willing to be exposed to advertising online with much more open-mindedness than on television,' said Allie Savarino, vice president at Viewpoint.

    Online video advertising has grown in popularity with advertisers as nearly half of U.S. households have broadband connections. According to Jupiter Research, Web video ad spending will grow 64 percent this year to $198 million.

    Monday, May 16, 2005

    Mad Ave Is Starry-Eyed Over Net Video


    Mad Ave Is Starry-Eyed Over Net Video: "Mad Ave Is Starry-Eyed Over Net Video
    The pictures are fuzzy and the sound can be iffy, but online ads that meld TV with the Web are grabbing more of the action.

    Internet video? It's a mere blip in the ad market. Projected annual spending of just $198 million would finance barely a day and a half of ads on TV -- a $48 billion business. Yet in the marketing departments of some of the world's biggest advertisers, from General Motors Corp. (GM ) to Unilever, online video represents a golden opportunity to move beyond the 30-second spots that TV viewers so often zap or ignore. These advertisers view online video as a laboratory for new ways to connect with customers. And they're busy figuring out ways to use the Internet to transform the most powerful advertising tool in history: television."

    Activity is frenetic. Lincoln Mercury has ginned up online videos that have the quirky look and feel of an episode of Twin Peaks. American Express Co. (AXP ) ran spots directed by Barry Levinson of Rain Man fame. And Converse Inc. (NKE ) is drawing viewers to its site with a series of quirky amateur videos hawking its sneakers. Meantime, companies are searching for ways to grab Web surfers' attention with short bursts of video, whether it's an invitation to click on a David Ortiz home run or a banner ad featuring a striptease. Add it all together, and video ads are outpacing the torrid growth in Internet advertising, including search, which according to researcher eMarketer Inc., will expand 33.7% this year, to $12.9 billion. The biggest obstacle to growth? Not enough Web sites are configured to run video ads, so that marketers often have to book their slots months in advance.

    It's a lot of fuss for fuzzy pictures and iffy sound. Click on that Ortiz round-tripper, and the clip looks downright primitive by today's TV standards. So what's special about the Net? Three things: If your finger is aching to click on the home run -- packaged with an ad -- this means the advertiser has targeted and found you. That's vital. Second, in many cases, Web surfers knowingly click on ads. The ads promise entertainment. It is this model -- tracking consumers and enticing them -- that gives Internet video much of its allure. Moreover, online video ads also can be cheap to produce -- often only a fraction of $300,000 to make a standard 30-second TV spot. Even better, popular video ads are e-mailed by the thousands, giving advertisers a free boost, whereas on TV they pay a fat fee for each airing.

    What does this mean for TV? Not much in the short term. Even as big advertisers such as McDonald's Corp. shift budgets toward the Net, spending at the four major networks is expected to inch up 2% this year, to $16.8 billion, says ad agency Universal/McCann. But networks and cable kings are already scrambling to tie in their own Internet offerings -- and fend off challenges from the likes of Yahoo! Inc.(YHOO ) and Microsoft Corp. (MSFT ). In time, the Net is on track to bull its way into their core business -- and shake up the economics of TV. Says John Skipper, ESPN's executive vice-president for ad sales, new media, and consumer products: "Five or 10 years from now I wouldn't want to be just selling TV commercials."

    Sunday, April 17, 2005

    Online Video Advertising Spending


    NEW YORK - Offline agencies are beginning to equate online video advertising with TV and that realization will propel spending to $657 million by 2009 a fivefold increase over 2004.

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    Saturday, April 16, 2005

    Online Video Advertising Spending


    NEW YORK - Offline agencies are beginning to equate online video advertising with TV and that realization will propel spending to $657 million by 2009 — a fivefold increase over 2004.

    Online Video Advertising Spending
    2003 $77 million
    2004 $121 million
    2005 $198 million
    2006 $282 million
    2007 $372 million
    2008 $509 million
    2009 $657 million
    Source: JupiterResearch


    "This [video advertising] is really something that's just starting to get a lot of use and is just starting to get really popular, and we see it as something that's going to be very valuable for advertisers," said Nate Elliott, associate analyst, JupiterResearch (a unit of this site's corporate parent).

    JupiterResearch attributes a combination of factors to the online video ad spend spurt. Increased video viewership, which JupiterResearch projects to grow from 24 percent in 2004 to 42 percent in 2009, and advertisers' desire for cross-media integration will heavily contribute to spending.

    The primary propellant, according to Elliott, will be the offline agencies. "One of the trends that we see driving this industry forward is offline agencies starting to exert more control," said Elliott. "This is something we're seeing from Starcom right now that we really like. Have one group developing the creative and doing the planning and the buying."

    The cohesion between the online and offline units is an important factor in building the market. Elliott says that the massive offline budgets will start to open up to include online, and cross-media planning will make the ads more effective.

    "When you have different people planning and buying [online and off] the buys don't exactly go together. You want to have the chance to reinforce your buys in both media," said Elliott. "That's really going to be the biggest driver here. It's going to drive the industry to a point where it's five and a half times as big than it is right now," he continued.

    Despite an optimistic future, the rich and streaming media market has obstacles to overcome. Picture quality is steadily improving, along with the caliber of sites offering the video ads. Yahoo's launch.com offers video ads, and Microsoft leverages content from NBC on MSN.

    "You can get ads next to Tom Brokaw or Katie Couric on MSN now. That's something that wasn't possible a couple of years ago," said Elliott.

    These obstacles are starting to go away. The one that remains now is the perception that audiences for online video are too small. "It's not the size of the audience that's the problem. It's the amount of inventory that's being offered that is a problem," said Elliott.

    Online video sites have artificially limited the number of video ads available to advertisers, Elliott said. For example, Real Networks thinks if people are paying for content they shouldn't have to watch ads, while Yahoo! and MSN want to integrate video ads into their content very slowly. "They want to make sure they don't overwhelm users. I think they've gone a bit too far in the other direction," Elliott remarked.

    Another inhibitor, notes Elliott, are proprietary vendor formats. Publishers and advertisers that aren't using more universal formats like Microsoft video and Real video are actually limiting the ability to run those ads, he said. Not every site is able to run every creative format.

    The online video ad spending forecast was a portion of the overall rich and streaming media spend projections announced at the Jupiter/ClickZ Advertising Forum Conference in New York today. The research firm expects the market to nearly quadruple from $1 billion in spending in 2004 to $3.8 billion in 2009.

    Wednesday, April 13, 2005

    Study: Video Key Opportunity for Online Advertisers, Publishers


    Study: Video Key Opportunity for Online Advertisers, Publishers: "Study: Video Key Opportunity for Online Advertisers, Publishers"
    Online video poses an increasingly rich opportunity for both interactive advertisers and publishers, according to the findings of a new study by the Online Publishers Association (OPA).

    The study, conducted in partnership with Frank N. Magid Associates, surveyed 27,841 Internet aged 13 and over on 25 different publisher Web sites. It found 51 percent of respondents watch online video at least once a month; 27 percent watch Internet video at least once a week; and five percent watch it on a daily basis.

    More striking was the strongly positive attitude survey respondents expressed toward online video ads. Of 70 percent of respondents who said they had seen a video advertisement online, 44 percent said they had taken some kind of action as a result of seeing that ad.

    Specifically, 34 percent went to the corresponding brand's Web site; approximately 15 percent requested information; 14 percent reportedly went to a brick-and-mortar store to inspect the advertised product; 9 percent said they made a purchase after seeing the ad; and 3 percent reported buying a subscription as a result of viewing an online video ad.

    "The findings have two sides to them," said Michael Zimbalist, president of the OPA. "One, consumer appetite for video is really palpable. Two, marketers have an engaged, attentive audience who notice their advertisements."

    In the short term, Zimbalist said he expects to see publishers offer more online video content and advertising on their sites. NYTimes.com is gradually rolling out larger rich media ad units across various sections of its site. The Village Voice Online recently underwent a redesign, partially to include more rich media advertising.

    Through 2005 and beyond, Zimbalist says he expects to see more joint marketing sales, specifically with traditional media outlets, and increased integration between online video ads and the TV spots advertisers run on cable networks.

    Other findings of the study include consumers usually discover online video ads randomly while surfing the Web. A related finding is 52 percent of respondents said they didn't view video on the site on which they took the survey because they were unaware the site featured video.

    "There is a message for publishers here; let the audience know the video is there," Zimbalist said.

    The study found online video viewers fall into demographic categories attractive to online marketers. Approximately 23 percent have household incomes of $100,000 or more.

    "That's an extremely high income level, which we expect to level out over time," Zimbalist said. "But right now, there is an opportunity to target a rich audience with a lot of spending power."

    Sunday, April 03, 2005

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    Tuesday, March 22, 2005

    Should Your Biz Be Online? : Kevin Nunley Biz Tips Tips : Website Owner World


    Should Your Biz Be Online? : Kevin Nunley Biz Tips Tips : Website Owner World: "Should Your Biz Be Online?

    Kevin Nunley
    A recent article in the Wall Street Journal said that businesses
    are in a panic to get on the Internet. Owners feel that unless
    they get an e-commerce site they will miss out on sales.

    Many believe they won't be in business a few years from now if
    they don't get on-line now. There is probably some truth to
    this.

    Even if your product or service is only sold to folks in your
    town, quite a few will be looking for you on the Internet. I
    often search the Internet for local stores before I'll open the
    Yellow Pages.

    At the very least, list your contact information on a local
    Internet mall. Also consider designing your own simple site on a
    free space like Tripod.com or Xoom.com.

    If you do any kind of mail order or catalog sales, you simply
    must be on the Internet. The cost of catalog e-commerce sites is
    really coming down.

    You can easily build your own web catalog with the free and
    low-cost programs at IOManager.com.

    Kevin Nunley provides marketing and copy writing. Read all his
    free tips at http://DrNunley.com Reach Kevin at
    kevin@drnunley.com

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    Sell More With Pictures : Kevin Nunley Biz Tips Tips : Website Owner World


    Sell More With Pictures : Kevin Nunley Biz Tips Tips : Website Owner World: "Sell More With Pictures

    Kevin Nunley
    Most people like to see what they're buying. An ad with a picture
    of the product will almost always outsell the same ad with no
    picture."
    If you provide a service, use a picture of yourself. One web
    site shows its owners hard at work on their computers. If you
    don't especially want a photo of yourself on your web site or in
    your brochure, use pictures of employees. Some businesses whose
    employees don't want to be in a photo have used models to
    simulate their business at work. Most professional photographers
    have a list of local models who will appear in your photos at
    low cost.

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    Sunday, March 20, 2005

    ALL MY BLOGS


    ALL MY BLOGS: "ALL MY BLOGS "

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    Saturday, March 05, 2005

    Online video ads to generate $657 mln by 2009


    Jupiter Research says US advertisers $77 mln on online video ads in 2003. That number is expected to increase fivefold to reach $657 mln by 2009, and similar growth is happening in other countries.


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    Nation's Largest Brands Expand Use of Online Video Advertising with Viewpoint's Unicast Solutions


    About.com, AOL, ESPN, Hyundai, Microsoft Office, Newsweek, Pepsi,and 20th Century Fox Among Those To Come Together for Viewpoint's All Things Video' Beta Program
    First Consolidated Effort to Measure Effectiveness of All Online Video Advertising Formats Compared to TV; Expected to fortify advertiser commitments to increase online advertising budgets

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    Realities of Online Video Advertising


    Online video advertising is a tiny segment of the overall market, drawing a scant $121 million in spending last year compared with $9.5 billion for all online media, according to JupiterResearch. Other stats show Web video ad spending represents just under a tenth of a percent of the $250 billion total U.S. ad market. Yet marketers are really excited about it. Why?

    Rapid growth, partly. The Online Publishers Association found more than a quarter of Internet users now watch video online weekly. Jupiter predicts a 64 percent jump in online video ad spending this year. The top video aggregators report daily streams in the millions. No question, the reach is there.

    With growth comes the thrilling comparison online marketers get to make with television. Finally, the Web competes with the idiot box in its own language -- video -- with audiences approaching cable network proportions. Many publishers and agencies now believe broadband maturity and a healthy online ad market have converged to create an ideal environment for video ads to thrive.

    For advertisers, many questions remain. Which publishers have the greatest inventory and service record? What are the dominant formats? Where should the creative come from?

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    Sunday, February 27, 2005

    Demand for broadband video advertising growing


    Demand for broadband video advertising growing: "Demand for broadband video advertising growing


    Big News Network.com Monday 7th February, 2005

    Broadband video is emerging as a potentially powerful new medium for advertisers, Broadcasting & Cable magazine says in a special report this week.

    "While the broadband video ad marketplace pales in comparison with the $60 billion TV ad market broadband brought in just $121 million in 2004 revenues"it's growing. Streamed to online users with broadband access, the medium is similar to cable in the 1980s," according to B&C.

    By 2009, it is estimated that online ad buys will reach $657 million.

    An indication that Madison Avenue is sitting up and taking notice of this new, high-tech way to reach consumers is the serious investments that are being made in the sector. For example, last year the Starcom MediaVest Group invested as much as $20 million of client ad budgets for broadband buys.

    Bob Flood, EVP/director, national electronic media, Optimedia, New York, tells B&C: "Broadband video is hard to ignore. It's a less cluttered environment and far more accountable than conventional TV advertising. You're dealing with an engaged audience that is in lean-forward mode."

    Flood's job description and those of his counterparts at most big media agencies has changed now that half the country has broadband computer access. They still oversea all national TV ad buys, but now they are also responsible for developing enhanced forms of electronic advertising, including broadband video, video-on-demand and digital cable. "

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    Thursday, February 24, 2005

    Bloggers add moving images to their musings


    Web logs--the personal online journals better known as blogs--use text to dissect nearly every conceivable topic, and now video blogs, or vlogs, which incorporate moving images, are on the rise. Mobile blogs, or moblogs, have brought blogging into the cellular age by allowing people to post video and photos taken with camera phones to a blog, or to call in an audio posting.

    But the object remains the same as with traditional blogs: to inspire (or to provoke) others to post responses to one's ruminations and images.

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    Web executive sees online video ads taking off


    Web executive sees online video ads taking off: "Web executive sees online video ads taking off"

    [New York | Reuters News Service, 22 February 2005] - Online video advertising is poised for takeoff in the next three years as consumers seek out more video material on the Internet, but marketers need to learn quickly how to adapt to the commercial format, according to Internet marketing company Viewpoint.

    "2004 was the year of people testing the water with Internet video ads," Viewpoint chief executive Jay Amato told Reuters. "You will see more of this in 2005, and I think 2006-2007 will be a breakout time."

    Last month, Viewpoint closed its acquisition of privately held Unicast, which helps advertisers build online ads and convert television commercials to formats that play between Internet pages or within a Web video stream.

    Industry experts expect online video advertising to gain momentum in 2005 with the broader use of high-speed Internet connections in US homes and offices. Amato hopes the increased adoption will help Internet advertising companies capture more of the $60 billion plus invested in television.

    "People want to take TV experiences to the Web, but in a targeted way," said Amato. Advertisers might best place ads within Internet video that gives sought-after information, such as how-to demonstrations of cooking or home renovations, as well as news or entertainment.

    Marketers have moved more of their ad spending online to reach consumers in the past two years. But even with Internet ad spending expected to rise as much as 25% this year to about $9 billion, according to media buyer Universal McCann, the online market gets only a fraction of advertisers' budgets compared with television.

    Internet video is even a smaller part of those budgets compared with other online advertising, such as paid search listings or less-sophisticated banner ads.

    Online video ads will be more appealing as more video entertainment and information is available online and as search engines like Google or Web services like Time Warner unit AOL make it easier for viewers to find the video they want, Amato said.

    "You are not just filling up four hours of prime time (television) -- you have to be able to get whatever content a person wants," he said.

    To better convince advertisers of the value of online video, Viewpoint said on Thursday it had signed up marketers such as beverage company PepsiCo and car maker Hyundai Motor for a study to compare the effect online video ads have on consumers versus the effect of TV commercials.

    The study will run through early April and measure how online video ads compare with television and other media when it comes to cost and influencing consumer awareness of brands and the intent to purchase a product.

    Friday, February 18, 2005

    Tahoe Daily Tribune - News


    Crossing boundaries

    Perhaps one reason the Internet is gaining ground is it can instantly cross geographical, cultural and language boundaries. WatchingAmerica.com has translation technology built directly into the site, making articles in foreign languages available in English at one click.

    'This is the stuff of science fiction,' said Koerner, who is based in Southern California. 'You can read what Arabs are saying about America to each other, in Arabic, faster than you can turn on CNN.'

    The Tribune's Web site, www.tahoedailytribune.com, in one month receives 280,000 page views from 40,000 unique computers, called 'unique visitors.'

    There are only 30,000 residents in South Lake Tahoe, and about 4,000 businesses, which means thousands of people are reading news about South Shore from elsewhere, something they couldn't do until 1995 - when the Web site was created. Geographical limits on reading news about Tahoe disappeared.

    Tahoe.com, the Tribune's mother site, receives 420,000 page views from 100,000 unique computers.

    'And these unique visitors are undercounted,' said Kirk Caraway, who runs Tahoe.com and its offspring sites, 'because about 20 percent of computers don't allow cookies (which report information back to Web sites about user visits).'

    Ad revenues add up with every click of the mouse. According to the rates posted on www.intermarkets.net, advertisers are charged $3 per thousand impressions for banner ads.

    In one month, Drudgereport.com receives around 255 million visits, possibly adding up to over $1 million in ad money per year. Craigslist, an online community page, receives 1 billion visits a month.

    Koerner believes Internet media is thriving because it is not as constrained by advertiser interests as traditional media.

    "No institutional person operates against their own financial interest," Koerner said. "And large corporate media have in common that they have a legal obligation to make a profit for their shareholders. To do that they need to provide a suitable context for advertisers.

    "Internet media is not as constrained in that way. Right now it is not."



    Top 10 blogs in the world:

    1. BoingBoing.net

    2. Instapundit.com

    3. Photologs and MoBlogs on Buzznet.com

    4. Davenetics.com

    5. Gizmodo.com

    6. Penny-Arcade.com

    7. DailyKos.com

    8. eBaumsWorld.com

    9. Eschaton, located at atrios2002.blogspot.com

    10. AndrewSullivan.com

    source: Technorati.com

    Blogs flex Internet muscles


    Definitions of Blog -- (weB LOG) on the Web


    A blog is basically a journal that is available on
    the web. The activity of updating a blog is "blogging"
    and someone who keeps a blog is a "blogger." Blogs are
    typically updated daily using software that allows
    people with little or no technical background to
    update and maintain the blog. Postings on a blog are
    almost always arranged in cronological order with the
    most recent additions featured most prominantly.

    Saturday, February 12, 2005

    Online Video Has Arrived, According to New Online Publishers Association Research


    Online Video Has Arrived, According to New Online Publishers Association Research: "Online Video Has Arrived, According to New Online Publishers Association Research"









    Blogs continue to influence - Temple News - Opinion


    Blogs continue to influence - Temple News - Opinion: "Blogs continue to influence"

    According to Pew Internet, a research company, a Web log is created every 5.8 seconds. Technorati, a blog search engine, tracks about six million blogs daily. Merriam-Webster named "blog" the word of 2004.

    When I first started complaining about homework on a tiny Web site on diaryland.com way back in 2000, I had no idea that I was becoming a part of an exclusive group of people known as "bloggers."

    Diaryland.com, livejournal.com, blogspot.com, xanga.com, and blogger.com are only a handful of the Web log hosts where practically anyone can have free blogs.

    These Web sites also offer the possibility to upload audio clips, video clips and pictures. Some blogs are so popular they receive over a million hits daily.

    Another survey conducted by the Pew Internet and American Life Project showed that blog readership has shot up by 58 percent in the last year. According to BBC News, it was in 2004 that debate about the role of blogs and their impact on society really got under way.

    Last year, several bloggers were sent invitations to the Republican and Democratic National Conventions. BBC reports these bloggers dined with reporters from high profile publications like The New York Times and The Washington Post. It was a turning point in the history of blogs; mainstream media outlets realized the influence of bloggers.

    Take for example, Salam Pax, the famous blogger from Baghdad. He now regularly writes for UK's Guardian Unlimited. Pax was not a trained journalist and yet he is now a household name because of his timely blog.

    During the South Asian tsunami crisis, the first channels of information to spring up almost immediately were blogs, such as tsunamihelp.blogspot.com. Reports were first broken by Web loggers who were there and witnessed the breaking news.

    In fact, some of the most striking accounts of the tsunami have been provided by bloggers, including videos. According to BBC news reports, "Siva Vidhyanathan, a professor of culture and communication at New York University, says that much of the historical record of the tsunami is based on these videos."

    On a more micro level, take the case of Steve Stanzak, an NYU Student, who lived in the NYU library and shared his experience through his blog at homelessatnyu.com.

    His blog became so popular that when university officials found it, they decided to offer him housing. All in all, blogging cannot be ignored and the world is taking notice of the new technology slowly sweeping the globe.

    MSN and Google, the world's premier search portals, now have hundreds of internal bloggers to focus on company's image and technologies. David Krane, Google's head of corporate public relations, maintains a blog called Kraneland. Blogging is seeping into corporate America; marketing and PR professionals are also encouraging the use of blogs to compliment company image.

    Last year I attended a panel about blogging at Columbia University where I met Jen Chung, the editor of gothamist.com.

    Her daytime job is at an advertising agency and she edits and writes at gothamist.com in her spare time. Gothamist averages more than 35,000 visitors everyday and it was included in ABC's World News Tonight's, "People of the year 2004" piece about bloggers.

    I questioned myself and wondered whether I should quit toiling endlessly as a struggling journalist and start a first-class blog. Considering the seeping influence blogs are creating, it might just be a smart idea.

    Blogs continue to influence - Temple News - Opinion


    Blogs continue to influence - Temple News - Opinion: "Blogs continue to influence"

    According to Pew Internet, a research company, a Web log is created every 5.8 seconds. Technorati, a blog search engine, tracks about six million blogs daily. Merriam-Webster named "blog" the word of 2004.

    When I first started complaining about homework on a tiny Web site on diaryland.com way back in 2000, I had no idea that I was becoming a part of an exclusive group of people known as "bloggers."

    Diaryland.com, livejournal.com, blogspot.com, xanga.com, and blogger.com are only a handful of the Web log hosts where practically anyone can have free blogs.

    These Web sites also offer the possibility to upload audio clips, video clips and pictures. Some blogs are so popular they receive over a million hits daily.

    Another survey conducted by the Pew Internet and American Life Project showed that blog readership has shot up by 58 percent in the last year. According to BBC News, it was in 2004 that debate about the role of blogs and their impact on society really got under way.

    Last year, several bloggers were sent invitations to the Republican and Democratic National Conventions. BBC reports these bloggers dined with reporters from high profile publications like The New York Times and The Washington Post. It was a turning point in the history of blogs; mainstream media outlets realized the influence of bloggers.

    Take for example, Salam Pax, the famous blogger from Baghdad. He now regularly writes for UK's Guardian Unlimited. Pax was not a trained journalist and yet he is now a household name because of his timely blog.

    During the South Asian tsunami crisis, the first channels of information to spring up almost immediately were blogs, such as tsunamihelp.blogspot.com. Reports were first broken by Web loggers who were there and witnessed the breaking news.

    In fact, some of the most striking accounts of the tsunami have been provided by bloggers, including videos. According to BBC news reports, "Siva Vidhyanathan, a professor of culture and communication at New York University, says that much of the historical record of the tsunami is based on these videos."

    On a more micro level, take the case of Steve Stanzak, an NYU Student, who lived in the NYU library and shared his experience through his blog at homelessatnyu.com.

    His blog became so popular that when university officials found it, they decided to offer him housing. All in all, blogging cannot be ignored and the world is taking notice of the new technology slowly sweeping the globe.

    MSN and Google, the world's premier search portals, now have hundreds of internal bloggers to focus on company's image and technologies. David Krane, Google's head of corporate public relations, maintains a blog called Kraneland. Blogging is seeping into corporate America; marketing and PR professionals are also encouraging the use of blogs to compliment company image.

    Last year I attended a panel about blogging at Columbia University where I met Jen Chung, the editor of gothamist.com.

    Her daytime job is at an advertising agency and she edits and writes at gothamist.com in her spare time. Gothamist averages more than 35,000 visitors everyday and it was included in ABC's World News Tonight's, "People of the year 2004" piece about bloggers.

    I questioned myself and wondered whether I should quit toiling endlessly as a struggling journalist and start a first-class blog. Considering the seeping influence blogs are creating, it might just be a smart idea.